Add instant personality to any handbag with a standout bag charm. Whether you love luxe leather, playful beads, custom initials, or smart add-ons like AirTags, these editor‑approved picks help you express your style without replacing your bag.
The 15 best bag charms for 2025
1) Hermès Rodeo Bag Charm
A timeless, softly structured leather charm that brings a chic pop of color to minimalist totes.
- Why it stands out: Iconic silhouette, elevated leather craftsmanship
- Best for: Understated luxury and color accents
- Details: Available in multiple sizes and colorways
- Shop: Hermès bag charms category (hermes.com) https://www.hermes.com/us/en/category/women/small-leather-goods/bag-charms/
2) Louis Vuitton Fleur de Monogram Bag Charm
LV’s signature Monogram flower motif doubles as a bag charm and key holder for a heritage look.
- Why it stands out: Instantly recognizable LV iconography
- Best for: Classic bags and monogram lovers
- Details: Metal and enamel construction with dual function
- Shop: Louis Vuitton Key Holders & Bag Charms (us.louisvuitton.com) https://us.louisvuitton.com/eng-us/women/small-leather-goods/key-holders-bag-charms
3) Loewe Anagram Calfskin Bag Charm
Minimal yet graphic, this leather anagram charm lends an artful finish to clean-lined handbags.
- Why it stands out: Sculptural logo with refined leather
- Best for: Modern, design-forward outfits
- Details: Calfskin; available in seasonal colors
- Shop: Loewe Bag Charms & Accessories (loewe.com) https://www.loewe.com/usa/en/women/bags/bag-charms-and-accessories/
4) Fendi FF Logo Bag Charm
A sleek FF-logo charm that pairs perfectly with structured satchels and top-handle bags.
- Why it stands out: Polished hardware and house monogram
- Best for: Polished, office-to-evening looks
- Details: Metal/leather combinations depending on style
- Shop: Fendi Charms & Keyrings (fendi.com) https://www.fendi.com/us-en/women/charms-and-keyrings
5) Prada Saffiano Triangle Logo Keychain
Prada’s signature triangle gives any bag a sharp, graphic accent that feels instantly luxe.
- Why it stands out: Durable Saffiano texture and bold logo
- Best for: Minimalist leather totes and crossbodies
- Details: Saffiano leather with metal hardware
- Shop: Prada Keychains (prada.com) https://www.prada.com/us/en/women/accessories/keychains.html
6) Coach Rexy Bag Charm
Coach’s beloved mascot brings a playful twist to everyday carry without feeling too cutesy.
- Why it stands out: Whimsical character with premium finishes
- Best for: Casual denim, weekend bags, and gifts
- Details: Available in leather, metal, and seasonal editions
- Shop: Coach Bag Charms & Keychains (coach.com) https://www.coach.com/collections/bag-charms-keychains
7) Tory Burch Miller Cut-Out Charm
The laser-cut double-T logo delivers a refined, symmetrical detail that complements structured bags.
- Why it stands out: Lightweight logo look, easy to pair
- Best for: Work totes and polished daywear
- Details: Leather and metal variants
- Shop: Tory Burch Bag Accessories (toryburch.com) https://www.toryburch.com/handbags/bag-accessories/
8) Kate Spade Spade Flower Enamel Charm
Bright, cheerful, and instantly giftable, this charm adds color and personality to neutrals.
- Why it stands out: Playful colors and friendly pricing
- Best for: Everyday crossbodies and mini bags
- Details: Enameled metal with secure clasp
- Shop: Kate Spade Keychains & Bag Charms (katespade.com) https://www.katespade.com/handbags/wallets-and-small-accessories/keychains-bag-charms/
9) Anya Hindmarch Smiley Charm
A cult-favorite smiley motif that channels feel-good energy—perfect for brightening daily carry.
- Why it stands out: Iconic, joyful design from a witty British accessories house
- Best for: Weekend styling and gifting
- Details: Leather and metal options across seasons
- Shop: Anya Hindmarch Keyrings & Charms (anyahindmarch.com) https://www.anyahindmarch.com/collections/keyrings-bag-charms
10) MCM Visetos Monogram Key Holder
Show a subtler take on the logo trend with MCM’s coated-canvas Visetos motif in charm form.
- Why it stands out: Durable materials with signature monogram
- Best for: Travel totes and sporty looks
- Details: Coated canvas/leather; multiple silhouettes
- Shop: MCM Keyrings & Charms (mcmworldwide.com) https://us.mcmworldwide.com/en_US/women/accessories/keyrings-charms
11) Longchamp Leather Tassel Charm
A clean tassel adds movement and polish; it’s an easy upgrade for Le Pliage and beyond.
- Why it stands out: Lightweight tassel that won’t overpower
- Best for: Nylon totes and minimalist bags
- Details: Leather tassel; seasonal hues
- Shop: Longchamp Keyrings (longchamp.com) https://www.longchamp.com/us/en/handbags/accessories/keyrings/
12) BaubleBar Custom Name or Initial Bag Charm
Personalize your bag with your name, initials, or a word—great for gifts and bridal parties.
- Why it stands out: Fully customizable, fun color options
- Best for: Statement personalization on casual bags
- Details: Acrylic/metal; made-to-order variations
- Shop: BaubleBar Bag Charms (baublebar.com) https://www.baublebar.com/collections/bag-charms
13) String Ting Beaded Bag Charm
Bring the beaded-strap trend to bags with hand-strung charms that add color and texture.
- Why it stands out: Handcrafted vibe and bold palettes
- Best for: Y2K-inspired and festival looks
- Details: Beads and cord; multiple lengths and motifs
- Shop: String Ting Bag Charms (stringting.com) https://stringting.com/collections/bag-charms
14) AirTag Holder Bag Charm (Apple or Nomad)
Make your charm do double duty—attach an AirTag holder so you can locate your bag with Find My.
- Why it stands out: Style plus smart tracking
- Best for: Travel and everyday peace of mind
- Details: Apple AirTag works with the Find My network to help locate items (Apple) https://www.apple.com/airtag/
- Shop holders: Nomad AirTag Accessories (nomadgoods.com) https://nomadgoods.com/collections/airtag
15) Matt & Nat Vegan Leather Keychain Charm
For a cruelty-free option, Matt & Nat’s vegan designs are sleek, durable, and planet-conscious.
- Why it stands out: Vegan-first brand ethos
- Best for: Ethically minded wardrobes and gifting
- Details: Matt & Nat is a vegan brand by design (About) https://mattandnat.com/pages/about
- Shop: Matt & Nat Keychains (mattandnat.com) https://mattandnat.com/collections/keychains
How to choose the right bag charm
- Match hardware: Align gold/silver/black hardware with your bag’s fittings for a cohesive look.
- Keep proportions in check: Petite bags suit smaller charms; larger totes can handle bolder styles.
- Mind the weight: Heavy metal charms can strain delicate handles over time.
- Prioritize closures: Choose secure clasps or key rings so your charm stays put on busy days.
- Balance color: Use charms to echo or contrast your bag color; neutrals pair with bright accents.
- Add function: Consider smart options like AirTag holders for travel and commuting (Apple) https://www.apple.com/airtag/
Care tips
- Wipe leather charms with a slightly damp, soft cloth; avoid soaking.
- Store beaded and enamel charms separately to prevent scratches.
- Remove charms in heavy rain to protect hardware and finishes.
- Check clasps regularly to ensure a secure hold.
How we selected
We focused on:
- Design variety: From luxury leather to custom and beaded options
- Practicality: Secure closures, reasonable weight, and daily-wear durability
- Brand reliability: Established houses and reputable makers with transparent product info
- Availability in 2025: Current or ongoing collections with active brand listings and shops
Looking for the perfect match? Start with a charm that echoes your bag’s hardware and size, then add a pop of personality—custom initials, a playful mascot, or a smart tracker—to make your everyday carry uniquely yours.